Serbians are warm, direct, and genuinely hospitable toward foreigners — you will feel welcome fast. The language is unfamiliar at first, but in Belgrade and the bigger cities most people under 40 speak good English, and a handful of polite phrases earns you real goodwill. Daily life runs on coffee, conversation, and an unhurried sense of time.
Moving country is never just paperwork. Understanding how people actually live — how they greet you, when they eat, what they celebrate, why coffee takes three hours — is what turns "I have a residence permit" into "I feel at home." This page is the friendly, practical version of that. For the legal side, see Visas & Residency; for the money side, Cost of Living.
The language: two alphabets, one tongue
Serbian is spoken by roughly 12 million people across Serbia and the wider region. Its most famous quirk is that it uses two alphabets: Cyrillic (the official script, used on documents, government buildings and bank notes) and the Latin alphabet (used on most menus, shop signs, ads and phones). They map onto each other one-to-one, so once you learn the Cyrillic letters you can read both. Serbian is also refreshingly phonetic — words are spelled exactly as they sound, with one letter for every sound.
How much English is spoken?
More than newcomers expect. Serbia sits in the "high proficiency" band of the EF English Proficiency Index (ranked around #25 in the world as of the 2025 edition), and in Belgrade, Novi Sad and Niš you can run your whole daily life in English — cafes, restaurants, doctors, banks, ride apps. English drops off with age and outside the cities: a pensioner in a village or a clerk at a small-town counter may speak little, so a few Serbian words (or a translation app) earn their keep there. Russian and German are also fairly common as second languages.
Essential phrases
| English | Serbian | Pronunciation |
|---|---|---|
| Hello / Hi | Zdravo / Ćao | ZDRA-vo / chow |
| Good day (formal) | Dobar dan | DO-bar dahn |
| Thank you | Hvala | HVAH-la |
| Please / You're welcome | Molim | MO-lim |
| Yes / No | Da / Ne | Da / Neh |
| Excuse me / Sorry | Izvinite | Iz-VEE-nee-teh |
| How much is it? | Koliko košta? | KO-li-ko KOSH-ta |
| I don't understand | Ne razumem | Neh ra-ZOO-mem |
| Do you speak English? | Govorite li engleski? | GO-vo-ree-teh lee EN-gle-skee |
| Cheers! | Živeli! | ZHEE-veh-lee |
One small social tip: "prijatno" (pree-YAHT-no) is said when leaving a cafe or shop and before others start eating — a warm, all-purpose "enjoy." Locals love hearing a foreigner use it.
Coffee culture: the heart of Serbian social life
If there is one thing to understand about Serbia, it is this: "idemo na kafu" — "let's go for a coffee" — is rarely about the coffee. It is the basic unit of friendship, business and family life. A coffee can easily run two to three hours, nobody rushes you out, and a single espresso buys you a table for as long as you want it. Trying to "grab a quick coffee to go" marks you instantly as a foreigner.
Traditional domaća kafa (Turkish-style coffee, served unfiltered with the grounds settling at the bottom) is the classic, though espresso and full Western cafe menus are everywhere. Cafes are packed from morning to night, indoors and out. As of 2026, a coffee in a Belgrade cafe is roughly €1.50–3. The real cost is time — and that is the point.
Social customs and etiquette
- Hospitality is sacred. Invited to a Serbian home, expect to be fed generously and offered drinks repeatedly. Refusing everything can offend; accept at least a little. Bring a small gift — wine, good chocolate, coffee, or flowers (an odd number; even numbers are for funerals).
- Directness isn't rudeness. Serbians say what they think, plainly. A blunt opinion or a frank question about your salary or relationship status is normal conversation, not an attack. It comes with real warmth once you adjust.
- Greetings. A firm handshake with eye contact for new acquaintances; friends greet with a kiss on alternating cheeks (usually three among Serbs). Use "vi" (formal you) with elders, officials and strangers until invited to switch to "ti."
- Toasting. Make eye contact when you clink glasses and say "Živeli." The home-distilled fruit brandy rakija is the national drink and a near-guaranteed offer at any gathering.
- Take your shoes off when entering most homes — slippers are often provided.
- Time is relaxed. Social plans run loose; "let's meet around 8" genuinely means around 8. Business and official appointments, however, are expected on time.
Religion and the major holidays
Serbia is predominantly Serbian Orthodox Christian, and the church follows the Julian calendar — which is why Orthodox Christmas (Božić) falls on 7 January, not 25 December. You do not need to be religious to enjoy the rhythm these holidays give the year, but knowing the dates helps you plan, since many businesses and all government offices close.
New Year (the big secular celebration)
Orthodox Christmas (Božić)
Statehood Day (Sretenje)
Labour Day
Orthodox Easter (Vaskrs) is a moveable feast, usually in April or May, and is arguably the most important religious holiday — Good Friday through Easter Monday are non-working days. Armistice Day (11 November) rounds out the public holidays. A useful quirk: many Serbs also celebrate "Serbian New Year" on the night of 13–14 January (the Julian new year).
Slava — the custom you'll meet first
The slava is uniquely Serbian and you will almost certainly be invited to one. It is a family's feast day for its own patron saint, passed down the male line for generations — so unlike a shared national holiday, each family celebrates on a different date. The most common is Nikoljdan (St. Nicholas, 19 December), marked by roughly a third of families; other big ones are St. George (Đurđevdan, 6 May) and St. John (Jovanjdan, 20 January).
A slava involves a blessed round bread (slavski kolač), boiled sweetened wheat (žito), a lit candle, and an open house where guests come and go all day to a loaded table. If you are invited, go — it is a genuine honour. Bring flowers, wine or chocolate, and greet the host with "Srećna slava." You do not need an RSVP; dropping in is the tradition.
Work and business culture
Business in Serbia is relationship-first. Deals and hiring often flow through trust and personal connection, so that long coffee really is part of the job. Hierarchy is respected — address senior people formally and by title until invited otherwise. Meetings can start with small talk and run over; flexibility helps. Standard office hours are roughly 9–5, but small shops and cafes keep long hours, and a lot of the real city life happens in the evening. If you are setting up as a freelancer or company, the paušalac flat-tax scheme is the popular route — see our paušalac guide and the remote work page.
Making friends as an expat
Serbs are easy to meet and slow to formalise — they have tight, long-standing friend groups from school, so you may be welcomed warmly yet take time to reach the inner circle. The trick is showing up repeatedly. Practical ways in:
- Say yes to coffee, always. It is the on-ramp to every friendship here.
- Tap the expat and digital-nomad scene — Belgrade and Novi Sad have active Facebook groups ("Expats in Belgrade," "Digital Nomads Serbia"), Internations meetups, language exchanges and coworking spaces.
- Join something with a regular slot — a gym, a hiking club, a sports league, a Serbian class, a kafana trivia night. Repetition builds familiarity.
- Learn even a little Serbian. Effort is disproportionately rewarded; locals visibly warm up the moment you try.
- Embrace the kafana. These traditional taverns, with live music and shared plates, are where evenings turn into friendships.
Where and how to learn Serbian
You can survive in the cities on English, but learning the language transforms daily life, deepens friendships, and — practically — helps with bureaucracy and is looked on favourably for long-term residency and citizenship. Your options, from least to most committed:
Apps and self-study
Free or cheap, flexible. Start with the Cyrillic alphabet, then use apps and YouTube channels aimed at learners. Good for survival phrases and reading; weaker for real conversation.
Private tutors
The fastest route to speaking. Online platforms like Preply and italki, or local in-person tutors, run roughly €10–25 per hour as of 2026 (varies by tutor and experience). Fully tailored to your level and goals.
Language schools
Structured group or individual courses, often with certificates useful for residency. Azbukum (long-established, Novi Sad and Belgrade, also online) and university and private centres in Belgrade run standard, intensive and weekend courses year-round. Prices vary widely by format and intensity — request a current quote before enrolling.
However you do it, learning the script first and a dozen courtesy phrases next will carry you a surprisingly long way. Serbians notice the effort, and it is the quickest path from outsider to neighbour. To go deeper on settling in, browse our full guides — including finding housing, healthcare and city guides for Belgrade, Novi Sad and Niš.